IX International Meeting in Cascais
The IX Internatonal Meetng of Markdata was held in Cascais, with partcipants from various countries where the company's solutons are used.
From 18th to 20th of April was held another Markdata Internatonal Meeting, which brought together experts from the company and its customers and partners from the various countries where it operates.
Markdata renews contract with Ibope for more 9 years
Markdata SA from Marktest Group, agreed with IBOPE (Brazilian Institute of Public Opinion and Statistics) a contract renewal for service, licensing and delivery of programs and software regarding analysis of audience, advertising and planning, developed by the Portuguese company. The contract lasts for nine years, running until December 31, 2019. This contract will allow the use of the new Markdata SA software in Latin America (in countries like Brazil, Argentina, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama, Paraguay, Uruguay, Peru, Puerto Rico, Uruguay) as well as the United States of America.
VIII International Meeting in Sesimbra
In the 22nd, 23rd and 24th April 2009, was held in Sesimbra, Portugal, the Eighth International Meeting of Markdata.
This meeting brought together representatives of France, Belgium, Holland, Ukraine, and this year the Latin American countries marked a strong presence with people from different areas of IBOPE Pesquisa de Media from Brazil, Ecuador, Chile, Argentina, Peru, Costa Rica and Mexico.
There were also new faces, a representative of Georgia, Morocco, South Africa and Switzerland.
As in previous years, the reunion had as main objective to introduce the latest market developments of the company in strategic terms, as well as to analyze and discuss realities of each market in order to devise joint strategies for the future.
Markdata is a Software House, integrated in Marktest Group, specialised in broadcasting and advertising television analysis.
Markdata has its systems installed in 26 countries and they are used by thousands of final users and are more spread than any other system. We have met the challenges of many of our international clients and our challenge is to produce the best and the most powerful software in the area of Global Television Information System.
"I just completed the training and I already can see the power of the system. I can't wait to start using it."Metro-Goldwyn-Mayer Inc.