Latest News

01 Dec
Proudly presenting the new iReports microsite!

This microsite is the first of a series that we will be releasing, so stay tuned for future releases.

Our first microsite will give you a fresh look into the beloved iReports app. You can check out all of the latest iReports news, releases and future developments as well as video walkthroughs of some of the app’s innovative features and much more.

So be sure to check out the new look of iReports and start…

Getting Connected!

01 Jan
Announcing Markdata's International Meeting XI

It has been two years since we held our last International Meeting here in Lisbon and so much has happened since: new clients, new markets, technological leaps… These two years have been so interesting, a time for reflection, regrouping and above all, achievement.

Markdata continues following closely each country’s priorities and objectives.

We proceed creating new services that are on par with the technological evolution without losing sight of market research and media industry innovations.

We keep on developing integrated, adaptable, breakthrough solutions that meet your expectations and needs. Markdata is present in your everyday things, together with you and for you.

So it is my pleasure to take this opportunity and invite you to come and join us in our Eleventh International Meeting, which will be held on 10th , 11th , 12th of April 2017 in Portugal

11 Feb
Markdata software is a success in India

Last week, the Broadcast Audience Research Council (BARC) of India presented in Delhi, Chennai, Bengaluru and Bombay the new software supplied by Markdata and the success was astonishing.

As we had announced, BARC India and Markdata signed in June 2014 a Licensing Agreement for the distribution of Markdata’s TV solutions in India.

BARC recently toured some of the biggest markets of the country to present Markdata solutions already working with Indian television audience data and, as the MxM announces, the reception is being very positive, even stating about lightyears difference compared with the earlier solutions.

In India, the software is known by the acronym BMW (BARC Media Workstation) and the auto type comparison between spending a humble urban car for a top of the range was even used to describe the change observed by users to whom the tool was presented.

About BARC
BARC is a joint organization set up in India in 2012 with the specific purpose of supervising the measurement of television audiences in India. BARC brings together the three key stakeholders in the measurement of television audience - channels, advertisers and advertising and media agencies. Its members, which are the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. This alliance ensures the financial and intellectual resources to ensure the success of this initiative in a robust, transparent and accountable way. Associates in India and around the world, will enjoy a constant, accurate and friendly access to the measurement of television audiences.

Web: Twitter: @BARCIndia

About Markdata

Markdata is a Software House, integrated in Marktest Group, specialised in broadcasting and advertising television analysis.

Markdata has its systems installed in 26 countries and they are used by thousands of final users and are more spread than any other system. We have met the challenges of many of our international clients and our challenge is to produce the best and the most powerful software in the area of Global Television Information System.


"Now with Markdata Media Workstation, the question is not how can I retrieve the information, but what exactly is the information that I am looking to retrieve. The options are endless."

MTV Networks