Latest News

01 Jan
Announcing Markdata's International Meeting XI
2017

It has been two years since we held our last International Meeting here in Lisbon and so much has happened since: new clients, new markets, technological leaps… These two years have been so interesting, a time for reflection, regrouping and above all, achievement.

Markdata continues following closely each country’s priorities and objectives.

We proceed creating new services that are on par with the technological evolution without losing sight of market research and media industry innovations.

We keep on developing integrated, adaptable, breakthrough solutions that meet your expectations and needs. Markdata is present in your everyday things, together with you and for you.

So it is my pleasure to take this opportunity and invite you to come and join us in our Eleventh International Meeting, which will be held on 10th , 11th , 12th of April 2017 in Portugal

11 Feb
Markdata software is a success in India
2015

Last week, the Broadcast Audience Research Council (BARC) of India presented in Delhi, Chennai, Bengaluru and Bombay the new software supplied by Markdata and the success was astonishing.

As we had announced, BARC India and Markdata signed in June 2014 a Licensing Agreement for the distribution of Markdata’s TV solutions in India.

BARC recently toured some of the biggest markets of the country to present Markdata solutions already working with Indian television audience data and, as the MxM announces, the reception is being very positive, even stating about lightyears difference compared with the earlier solutions.

In India, the software is known by the acronym BMW (BARC Media Workstation) and the auto type comparison between spending a humble urban car for a top of the range was even used to describe the change observed by users to whom the tool was presented.


About BARC
BARC is a joint organization set up in India in 2012 with the specific purpose of supervising the measurement of television audiences in India. BARC brings together the three key stakeholders in the measurement of television audience - channels, advertisers and advertising and media agencies. Its members, which are the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. This alliance ensures the financial and intellectual resources to ensure the success of this initiative in a robust, transparent and accountable way. Associates in India and around the world, will enjoy a constant, accurate and friendly access to the measurement of television audiences.

Web: www.barcindia.co.in Twitter: @BARCIndia

26 Jun
BARC India has signed a license agreement with Markdata
2014

BARC India has signed a license agreement with Markdata, a company of the Portuguese Marktest Group, Portugal’s leading market research and audience measurement organization.

The agreement gives BARC the right to distribute the TV Markdata Solutions to their subscribers in India.

About Markdata

Markdata is a Software House, integrated in Marktest Group, specialised in broadcasting and advertising television analysis.

Markdata has its systems installed in 26 countries and they are used by thousands of final users and are more spread than any other system. We have met the challenges of many of our international clients and our challenge is to produce the best and the most powerful software in the area of Global Television Information System.

Testimonials

"In general, Markdata Media Workstation provides excellent information and the fact that it is so user friendly allows for efficient elaboration of concrete and direct strategies in much less time."

Warner Bros. Entertainment, Inc.