Our Solutions

 

Markdata developed the first modern TV audience application for PC in 1994, which has been afterwards cloned by most of competitors. Now Markdata has its systems installed in 26 countries, they are used by thousands of final users, and are more spread than any other system.

Throughout more than ten years, Markdata acquired experience on integration of different database formats (Ibope, Mediametrie, TNS, AGB, GfK, Nielsen, PPM Arbitron,...) and is capable of full adaptation of any particular or specific algorithms, variable or constant panel definition.